Michelob Ultra Pure Gold

Michelob Ultra Pure Gold

New to the Michelob Ultra family is PURE GOLD, a great-tasting lager with only 85 calories and 2.5 carbs. Made with organic grains from the finest farms, Michelob Ultra Pure Gold is triple filtered and brewed free of artificial colors and flavors, offering a pure refreshing taste and a clean balanced finish.

Michelob Ultra brewers say the latest unique innovation was inspired by fans who want to spend even more time outdoors with friends and soak up nature around them. The new brew salutes when the day is winding down and the sun is setting-- the hour of the day that’s Pure Gold.









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